Born from the vision of Adamu Malabu and Wehdam Luguje, LONG LIVE SDL is more than a brand-it's an anthem for freedom and fearless creativity.
What began as WOKESDL (WOKESEE DA LIGHT), a statement of defiance against societal norms, has grown into an umbrella uniting art, fashion, and music. From pushing boundaries in streetwear to bridging sounds between Africa and teh world, we are here to make dreams undeniable.
LONG LIVE SDL is a call to community, expression, and breaking free from the limits placed on us. This is not just a brand. It’s a way of life.
EST. 2021
